IMAGE SLOT · HOMEPAGE HERO (1920×1080, landscape)
Real photo: hands working a football mid-prep (brushing or applying conditioner) on a worn wooden workbench. Football fills the frame, angled. Hard side-lighting for a gritty, high-contrast look — it sits behind a dark gradient, so keep it moody and dark on the LEFT where the headline goes. Include an orange accent (rag or warm light). No clean studio white, no floating ball. Shootable on your phone at your real bench with one window or lamp as a side light.
Pro-Level Prep
The same process NFL equipment managers use.
Built for Battle
Tools that hold up game after game.
Real Grip
Tack and feel you can trust on third down.
Built from the dirt up.
Founded by a Tennyson High School player who bought a fresh Wilson Omega, hated the factory feel, and taught himself how the pros prep a football. First Down was built from scratch — by a player, for players.
IMAGE SLOT · OUR STORY (4:3)
Documentary, not product-y. You or your hands actually prepping a ball — candid, in-process, a little imperfect. Show the workspace: tools, mud, brushes, a ball mid-transformation. Natural light. This is the 'built from the dirt up' trust shot — the realer the better. A face/player in frame builds even more trust. Use a DIFFERENT shot than the hero. Tip: shoot a tight version for here and a wider one for the About page.
Shop the Kit
From the locker room
Real reviews from real players coming soon. Tag us on Instagram or TikTok with your game-day grip.